How REALTORS® Are Using AI
AI can summarize market statistics, identify pricing trends, and convert MLS data into client-friendly narratives.
Best Practices
- Verify every statistic.
- Review comparable sales yourself.
- Explain local market conditions.
- Clearly distinguish AI summaries from your professional analysis.
Potential Risks
AI can:
- Misinterpret data.
- Hallucinate statistics.
- Use outdated information.
- Recommend inappropriate pricing.
REALTOR® Code of Ethics
Article 2: Avoid exaggeration or misrepresentation.
Article 11: Exercise professional competence.
Best Practice
AI can summarize data.
Only you determine value.
