Artificial intelligence is quickly becoming part of the modern REALTOR®'s toolbox. From summarizing economic reports to organizing inventory data and breaking down mortgage updates, AI can save valuable time and help professionals process large amounts of information in seconds.

But while AI is becoming better at gathering information, it still isn't a substitute for professional judgment.

Your clients depend on a trusted expert to take this already publicly available information and make it digestible. They hire you because you know what those reports actually mean for their neighborhood, their transaction, and their goals.

AI Is Great at Saving Time

Used responsibly, AI can help REALTORS®:

• Summarize lengthy economic reports
• Highlight inventory trends
• Organize mortgage rate updates
• Condense housing statistics into digestible takeaways
• Generate first drafts of newsletters, blogs, and market updates

Instead of spending hours reading multiple reports, AI can provide a starting point that allows you to focus on serving clients.

Do you know an NCJAR member who is advancing fair housing, reducing barriers to homeownership or creating meaningful change in underserved communities?

The National Association of REALTORS® is now accepting nominations for its 2027 Fair Housing Champion Award. This national honor recognizes REALTORS® whose leadership, advocacy, education or community work advances fair housing and expands housing opportunities for all.

NCJAR’s Own Fair Housing Champion

In 2025, NCJAR member and past president William “Bill” Flagg was named an NAR Fair Housing Champion and celebrated nationally throughout the year.

Bill’s leadership helped make fair housing and inclusion a lasting part of NCJAR’s work. His efforts supported fair housing education, stronger community partnerships, multicultural leadership development and programs connecting underserved families with homeownership resources.

His recognition demonstrated that local leadership can have a national impact. Read Bill Flagg’s story and learn more about his work.

Someone you know could be the next Fair Housing Champion.

Who Should Be Nominated?

AI can draft appointment confirmations, listing updates, negotiation summaries, and client communications.

Best Practices

1. Review every email before sending.
2. Remove confidential information from AI prompts.
3. Ensure the tone reflects your relationship with the client.

Potential Risks

Never upload:

1. Contracts
2. Client financial information
3. Confidential negotiations
4. Personal identifying information

Public AI tools may retain or process submitted information depending on their terms of service. Brokers should establish clear office policies governing AI use.